# Holly Pickens

> Holly Pickens is a fee-only financial advisor at J.F. Williams in Denver, Colorado, who holds the CFP credential. J.F. Williams reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/holly-pickens/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** J.F. Williams
- **Based in:** Denver, Colorado
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly; Fixed fees
- **Assets under management (firm):** $286.5M across 499 accounts
- **Credentials:** CFP
- **CRD:** 7362034 (https://adviserinfo.sec.gov/individual/summary/7362034)
- **SEC registration:** Investment adviser representative in CO, TX
- **Exams passed:** Series 65 (2023)
- **Firm size:** 4 employees
- **Disclosures:** None reported
- **Website:** https://jfwco.com/insights

## Frequently asked questions

### Is Holly Pickens a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Holly holds no broker registration, and J.F. Williams reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Holly charge for financial advice?

Holly's firm, J.F. Williams, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

### Where is Holly Pickens based?

Holly Pickens is based in Denver, Colorado.

### What credentials does Holly Pickens hold?

Holly Pickens holds the CFP credential.

### Is Holly Pickens registered with the SEC?

Yes. Holly Pickens is registered as an investment adviser representative in CO and TX (CRD 7362034), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does J.F. Williams manage?

J.F. Williams reports $286.5M across 499 accounts in assets under management.

### How do I contact Holly Pickens?

Through Holly's website, jfwco.com/insights.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/7362034): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.