# Hoby Pearce

> Hoby Pearce is a fee-only financial advisor at Alliance Advisory & Securities in Westlake Village, California, who holds the CFP credential. Alliance Advisory & Securities reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/hoby-pearce/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Alliance Advisory & Securities
- **Based in:** Westlake Village, California
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly; Fixed fees
- **Assets under management (firm):** $687.4M across 2,748 accounts
- **Credentials:** CFP
- **CRD:** 4353948 (https://adviserinfo.sec.gov/individual/summary/4353948)
- **SEC registration:** Investment adviser representative in CA
- **Exams passed:** Series 63 (2001), Series 65 (2004)
- **Firm size:** 21 employees
- **Disclosures:** None reported
- **Website:** https://www.allianceadvisory.com

## Frequently asked questions

### Is Hoby Pearce a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Hoby holds no broker registration, and Alliance Advisory & Securities reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Hoby charge for financial advice?

Hoby's firm, Alliance Advisory & Securities, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

### Where is Hoby Pearce based?

Hoby Pearce is based in Westlake Village, California.

### What credentials does Hoby Pearce hold?

Hoby Pearce holds the CFP credential.

### Is Hoby Pearce registered with the SEC?

Yes. Hoby Pearce is registered as an investment adviser representative in CA (CRD 4353948), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Alliance Advisory & Securities manage?

Alliance Advisory & Securities reports $687.4M across 2,748 accounts in assets under management.

### How do I contact Hoby Pearce?

Through Hoby's website, www.allianceadvisory.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/4353948): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.