# Gregory Rice

> Gregory Rice is a fee-only financial advisor at Enduring Wealth Management in Meridian, Idaho, who holds the CFP credential. Gregory focuses on small business owners, equity compensation and estate & legacy planning. Enduring Wealth Management reports charging a percentage of assets on its Form ADV.

Page: https://find.wellspent.co/advisors/gregory-rice/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Enduring Wealth Management
- **Based in:** Meridian, Idaho
- **Fee model (firm's Form ADV):** Percentage of assets
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** $205.0M across 616 accounts
- **Credentials:** CFP
- **Specialties:** Small business owners, Equity compensation, Estate & legacy planning, Family wealth transfer
- **Works with:** Retirees, Founders, Executives
- **CRD:** 4681869 (https://adviserinfo.sec.gov/individual/summary/4681869)
- **SEC registration:** Investment adviser representative in CA, ID, OR, TX, WA
- **Exams passed:** Series 66 (2003)
- **Firm size:** 1 employee
- **Disclosures:** None reported
- **Website:** http://www.enduringwealthmanagement.com

## Frequently asked questions

### Is Gregory Rice a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Gregory holds no broker registration, and Enduring Wealth Management reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Gregory charge for financial advice?

Gregory's firm, Enduring Wealth Management, reports charging a percentage of assets on its SEC Form ADV.

### Where is Gregory Rice based?

Gregory Rice is based in Meridian, Idaho.

### What does Gregory specialize in?

Gregory's specialties include small business owners, equity compensation, estate & legacy planning and family wealth transfer. Gregory works with retirees, founders and executives.

### What credentials does Gregory Rice hold?

Gregory Rice holds the CFP credential.

### Is Gregory Rice registered with the SEC?

Yes. Gregory Rice is registered as an investment adviser representative in CA, ID, OR, TX and WA (CRD 4681869), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Enduring Wealth Management manage?

Enduring Wealth Management reports $205.0M across 616 accounts in assets under management.

### How do I contact Gregory Rice?

Through Gregory's website, www.enduringwealthmanagement.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/4681869): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://www.enduringwealthmanagement.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.