# Ethan Mayo

> Ethan Mayo is a fee-only financial advisor at Fluent Financial in Dallas, Texas. Ethan focuses on retirement planning, small business owners and estate & legacy planning. Fluent Financial reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/ethan-mayo/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Fluent Financial
- **Based in:** Dallas, Texas
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly; Fixed fees
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** $329.7M across 1,030 accounts
- **Specialties:** Retirement planning, Small business owners, Estate & legacy planning
- **Works with:** Founders
- **CRD:** 8115395 (https://adviserinfo.sec.gov/individual/summary/8115395)
- **SEC registration:** Investment adviser representative in TX
- **Exams passed:** Series 65 (2026)
- **Firm size:** 9 employees
- **Disclosures:** None reported
- **Website:** http://www.fluentfinancial.com

## Frequently asked questions

### Is Ethan Mayo a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Ethan holds no broker registration, and Fluent Financial reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Ethan charge for financial advice?

Ethan's firm, Fluent Financial, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

### Where is Ethan Mayo based?

Ethan Mayo is based in Dallas, Texas.

### What does Ethan specialize in?

Ethan's specialties include retirement planning, small business owners and estate & legacy planning. Ethan works with founders.

### Is Ethan Mayo registered with the SEC?

Yes. Ethan Mayo is registered as an investment adviser representative in TX (CRD 8115395), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Fluent Financial manage?

Fluent Financial reports $329.7M across 1,030 accounts in assets under management.

### How do I contact Ethan Mayo?

Through Ethan's website, www.fluentfinancial.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/8115395): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://fluentfinancial.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.