# Esteban Hernandez

> Esteban Hernandez is a fee-only financial advisor at Measured Strategies in Ada, Michigan. Esteban focuses on tax planning. Measured Strategies reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/esteban-hernandez/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Measured Strategies
- **Based in:** Ada, Michigan
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly; Fixed fees
- **Assets under management (firm):** $26.0M across 13 accounts
- **Specialties:** Tax planning
- **CRD:** 4862852 (https://adviserinfo.sec.gov/individual/summary/4862852)
- **SEC registration:** Investment adviser representative in FL, MI, PR
- **Exams passed:** Series 63 (2006), Series 65 (2012)
- **Firm size:** 2 employees
- **Disclosures:** None reported
- **Website:** http://www.measuredstrategies.com

## Frequently asked questions

### Is Esteban Hernandez a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Esteban holds no broker registration, and Measured Strategies reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Esteban charge for financial advice?

Esteban's firm, Measured Strategies, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

### Where is Esteban Hernandez based?

Esteban Hernandez is based in Ada, Michigan.

### What does Esteban specialize in?

Esteban's specialties include tax planning.

### Is Esteban Hernandez registered with the SEC?

Yes. Esteban Hernandez is registered as an investment adviser representative in FL, MI and PR (CRD 4862852), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Measured Strategies manage?

Measured Strategies reports $26.0M across 13 accounts in assets under management.

### How do I contact Esteban Hernandez?

Through Esteban's website, www.measuredstrategies.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/4862852): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://www.measuredstrategies.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.