# Diana Apostolova

> Diana Apostolova is a fee-only financial advisor at Rochester Investments in Rochester, New York. Diana charges a percentage of assets and hourly fees and focuses on retirement planning, divorce financial planning and small business owners.

Page: https://find.wellspent.co/advisors/diana-apostolova/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Rochester Investments
- **Based in:** Rochester, New York
- **Fee model:** Percentage of assets; Hourly
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** $69.5M across 300 accounts
- **Specialties:** Retirement planning, Divorce financial planning, Small business owners, Estate & legacy planning, Tax planning
- **Works with:** Pre-retirees, Retirees, Mid-life transitions, Divorced individuals
- **CRD:** 6247608 (https://adviserinfo.sec.gov/individual/summary/6247608)
- **SEC registration:** Investment adviser representative in NY, TX
- **Exams passed:** Series 66 (2014)
- **Firm size:** 1 employee
- **Disclosures:** Reported; see the SEC record
- **Website:** https://rochesterinvestments.com/

## Frequently asked questions

### Is Diana Apostolova a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Diana holds no broker registration, and Rochester Investments reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Diana charge for financial advice?

Diana charges a percentage of assets and hourly fees.

### Where is Diana Apostolova based?

Diana Apostolova is based in Rochester, New York.

### What does Diana specialize in?

Diana's specialties include retirement planning, divorce financial planning, small business owners, estate & legacy planning and tax planning. Diana works with pre-retirees, retirees, mid-life transitions and divorced individuals.

### Is Diana Apostolova registered with the SEC?

Yes. Diana Apostolova is registered as an investment adviser representative in NY and TX (CRD 6247608), per SEC Investment Adviser Public Disclosure data as of October 29, 2026. The record lists disclosures; see the SEC record for details.

### How much does Rochester Investments manage?

Rochester Investments reports $69.5M across 300 accounts in assets under management.

### How do I contact Diana Apostolova?

Through Diana's website, rochesterinvestments.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/6247608): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://rochesterinvestments.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.