# Chen Li

> Chen Li is a fee-only financial advisor at GoalVest Advisory in New York, New York, who holds the CFA credential. Chen focuses on equity compensation, founders (pre-exit) and tax planning. GoalVest Advisory reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/chen-li/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** GoalVest Advisory
- **Based in:** New York, New York
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly; Fixed fees
- **Fees (firm's website):** a $2,000,000 asset minimum
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** $777.6M across 1,376 accounts
- **Credentials:** CFA
- **Specialties:** Equity compensation, Founders (pre-exit), Tax planning, Estate & legacy planning
- **Works with:** Executives, High earners, Ultra high net worth
- **CRD:** 7178292 (https://adviserinfo.sec.gov/individual/summary/7178292)
- **SEC registration:** Investment adviser representative in NY
- **Exams passed:** Series 63 (2019), Series 66 (2021)
- **Firm size:** 10 employees
- **Disclosures:** None reported
- **Website:** https://goalvestadvisory.com

## Frequently asked questions

### Is Chen Li a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Chen holds no broker registration, and GoalVest Advisory reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Chen charge for financial advice?

Chen's firm, GoalVest Advisory, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

### How much does Chen charge?

According to GoalVest Advisory's website, checked October 30, 2026: a $2,000,000 asset minimum.

### Where is Chen Li based?

Chen Li is based in New York, New York.

### What does Chen specialize in?

Chen's specialties include equity compensation, founders (pre-exit), tax planning and estate & legacy planning. Chen works with executives, high earners and ultra high net worth.

### What credentials does Chen Li hold?

Chen Li holds the CFA credential.

### Is Chen Li registered with the SEC?

Yes. Chen Li is registered as an investment adviser representative in NY (CRD 7178292), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does GoalVest Advisory manage?

GoalVest Advisory reports $777.6M across 1,376 accounts in assets under management.

### How do I contact Chen Li?

Through Chen's website, goalvestadvisory.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/7178292): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://www.goalvestadvisory.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.