# Alicia Martinez

> Alicia Martinez is a fee-only financial advisor at Divergent Financial Advisory Services (DiFi Advisory) in Salem, Oregon. Alicia charges a one-time planning fee and hourly fees (one-time plans from $4,000 and $250 an hour) and focuses on retirement planning, tax planning and divorce financial planning.

Page: https://find.wellspent.co/advisors/alicia-martinez/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Divergent Financial Advisory Services (DiFi Advisory)
- **Based in:** Salem, Oregon
- **Fee model:** One-time planning fee; Hourly
- **Fees (firm's website):** one-time plans from $4,000; $250 an hour; no asset minimum
- **Works virtually:** Yes (firm's website)
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** $2.8M across 31 accounts
- **Specialties:** Retirement planning, Tax planning, Divorce financial planning, Sustainable & impact investing, Small business owners
- **Works with:** Divorced individuals, Founders, Mid-life transitions
- **CRD:** 6109911 (https://adviserinfo.sec.gov/individual/summary/6109911)
- **SEC registration:** Investment adviser representative in OR
- **Exams passed:** Series 63 (2012), Series 66 (2018)
- **Firm size:** 1 employee
- **Disclosures:** None reported
- **Website:** https://difiadvisory.com

## Frequently asked questions

### Is Alicia Martinez a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Alicia holds no broker registration, and Divergent Financial Advisory Services (DiFi Advisory) reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Alicia charge for financial advice?

Alicia charges a one-time planning fee and hourly fees.

### How much does Alicia charge?

According to Divergent Financial Advisory Services (DiFi Advisory)'s website, checked October 30, 2026: one-time plans from $4,000; $250 an hour; no asset minimum.

### Does Alicia work with clients virtually?

Yes. Divergent Financial Advisory Services (DiFi Advisory) says on its website that it works with clients remotely.

### Where is Alicia Martinez based?

Alicia Martinez is based in Salem, Oregon.

### What does Alicia specialize in?

Alicia's specialties include retirement planning, tax planning, divorce financial planning, sustainable & impact investing and small business owners. Alicia works with divorced individuals, founders and mid-life transitions.

### Is Alicia Martinez registered with the SEC?

Yes. Alicia Martinez is registered as an investment adviser representative in OR (CRD 6109911), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Divergent Financial Advisory Services (DiFi Advisory) manage?

Divergent Financial Advisory Services (DiFi Advisory) reports $2.8M across 31 accounts in assets under management.

### How do I contact Alicia Martinez?

Through Alicia's website, difiadvisory.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/6109911): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://difiadvisory.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.