# Alfred Cheung

> Alfred Cheung is a fee-only financial advisor at Sand Hill Global Advisors in Palo Alto, California. Alfred focuses on equity compensation, founders (pre-exit) and family wealth transfer. Sand Hill Global Advisors reports charging a percentage of assets and hourly fees on its Form ADV.

Page: https://find.wellspent.co/advisors/alfred-cheung/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Sand Hill Global Advisors
- **Based in:** Palo Alto, California
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly
- **Assets under management (firm):** $4.39B across 2,153 accounts
- **Specialties:** Equity compensation, Founders (pre-exit), Family wealth transfer, Divorce financial planning
- **Works with:** Founders, Executives, Multi-generational families
- **CRD:** 7074809 (https://adviserinfo.sec.gov/individual/summary/7074809)
- **SEC registration:** Investment adviser representative in CA
- **Exams passed:** Series 65 (2021)
- **Firm size:** 33 employees
- **Disclosures:** None reported
- **Website:** https://www.sandhillglobaladvisors.com/

## Frequently asked questions

### Is Alfred Cheung a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Alfred holds no broker registration, and Sand Hill Global Advisors reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Alfred charge for financial advice?

Alfred's firm, Sand Hill Global Advisors, reports charging a percentage of assets and hourly fees on its SEC Form ADV.

### Where is Alfred Cheung based?

Alfred Cheung is based in Palo Alto, California.

### What does Alfred specialize in?

Alfred's specialties include equity compensation, founders (pre-exit), family wealth transfer and divorce financial planning. Alfred works with founders, executives and multi-generational families.

### Is Alfred Cheung registered with the SEC?

Yes. Alfred Cheung is registered as an investment adviser representative in CA (CRD 7074809), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Sand Hill Global Advisors manage?

Sand Hill Global Advisors reports $4.39B across 2,153 accounts in assets under management.

### How do I contact Alfred Cheung?

Through Alfred's website, www.sandhillglobaladvisors.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/7074809): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://www.sandhillglobaladvisors.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.